Who still wonders, if ‚always on‘ will simplify or complicate our daily life, will be overtaken by the next generation:
The results of ‚Shell-Jugendstudie‘ shown, that teenager can hardly distinguish between on -and offline activities. 99 percent of the 12–25 year olds have access to the internet and the majority counts their smartphones to basic necessities.
The internet become a social living space. What’s not up in there, will not be perceive of the majority in the future.
For employer means that: who want to reach the next generation, needs to use the right tools to exist online as well as offline. Now there are the questions, which company can manage to include the whole social living space of their employees, for example with smart apps.